DOJ and State Coalition Case Can Begin Against Google for Monopolistic Behavior In recent news, the Justice Department has taken a significant step in the world of digital advertising by filing a lawsuit against Google accusing the tech giant of monopolizing digital advertising technologies by reducing competition and other means. A Federal judge Sherman Antitrust(…)
A leaked internal document by Luke Sernau, a senior software engineer at Google, written on April 2023, has argued that open source AI will overtake Google and OpenAI. The document claims that the internet search giant is losing its competitive advantage due to its reliance on proprietary technology. Sernau’s critique suggests that open source AI is likely to become the dominant force in the industry, as it is more accessible and cost-effective than proprietary technology. He believes that Google should embrace open source AI in order to remain competitive in the future.
Google has announced that it’ll no more use third-party cookies to trace users to promote purposes, moving that’s envisioned having a substantial effect on digital advertising industry. Third-party cookies are small text files that permit advertisers to trace users’ online activities and serve them targeted ads according to their browsing history. However, you will find growing concerns concerning the impact of those cookies on users’ security and privacy. Google intends to replace third-party cookies with new privacy-preserving technologies, for example Federated Learning of Cohorts (FLoC), which groups users into anonymous cohorts according to their browsing history. This move towards more privacy-preserving technologies has implications for advertisers and users. Advertisers will have to find new methods to target users with relevant ads, while users may benefit from greater security and privacy online. Governments and regulatory physiques will also be making plans to improve data protection for users, and also the digital advertising industry will have to adjust to these changes. Overall, Google’s decision is really a significant development for that digital advertising industry along with a step towards greater transparency and control for users.