Experts Warn of Scams During Amazon Prime Day

It's Amazon Prime Day.

Scammers often target online shoppers during significant sales events. According to the Better Business Bureau and law enforcement agencies, phishing attempts increase during busy spending periods like Amazon Prime Day, providing an opportunity for scammers to deceive consumers and separate them from their money. The Better Business Bureau advises consumers to be cautious of lookalike websites, too-good-to-be-true social media ads, unsolicited emails or calls, and other suspicious activities.


prime day scams
Credit: Alamy Stock

Watch Out for Fake Websites and Social Media Ads

Two common scams associated with Prime Day are Prime membership hoaxes and order confirmation hoaxes. Scammers may impersonate Amazon and ask for payment information or login credentials, which reputable businesses would not do.


two fake amazon prime
Fake Websites (mobile). Credit: Trendmicro


Consumers should be aware of the tactic of urging them to confirm orders they didn't place, especially for expensive items, and to be cautious of sharing payment information or clicking on malicious links.
Online hoaxes are constantly evolving, with more sophisticated tactics such as realistic images, convincing text messages, and fake websites resembling legitimate shopping destinations.

Counterfeit products and fake reviews are additional concerns during Prime Day and other sales events, especially on third-party marketplaces like Amazon. Consumers should check prices for significant discounts and be cautious of sellers offering products significantly below their market value.

Protecting Your Personal Information from Delivery Scams and Fake Emails

It is important to report scams to regulators, block unwanted messages, avoid sharing financial information with unsolicited callers, and verify website security (look for "HTTPS" in the URL).
Amazon takes counterfeit products and fake reviews seriously, blocking millions of phony products and suspected fake reviews.

Customers can report scams, fake reviews, and counterfeit items on Amazon's website, and the company proactively contacts customers who unknowingly purchase counterfeit products and offers full refunds if you have proof.

Remember, during Amazon Prime Day, exercise caution and prioritize your online security. Verify the legitimacy of websites, avoid sharing personal and financial information with unknown sources, and report any suspicious activities to protect yourself from scams and fraud to the Federal Trade Commission.

How to Safeguard Yourself from Fake Amazon Prime Day Deals


Welcome to our comprehensive guide on how to spot and avoid fake Prime Day deals. As a savvy shopper, it's essential to protect yourself from misleading offers and ensure you're getting genuine discounts during Amazon's annual Prime Day event. In this article, we'll provide you with expert tips and techniques to help you identify fake deals, analyze price history, evaluate sellers, and detect fake reviews. By following these guidelines, you'll be able to make informed purchasing decisions and avoid falling victim to deceptive practices.

1. Check the Price History

When browsing through Prime Day deals, it's crucial to examine the price history of items. By doing so, you can uncover whether a discount is genuine or if the price has been artificially inflated. One helpful tool for this purpose is camelcamelcamel. It allows you to track price changes and provides a detailed price history chart.


amazon prime day scams price history
Credit: camelcamelcamel


By comparing the current deal price with the historical data, you can determine if the discount is substantial or merely a marketing strategy. Remember to consider the average price and previous lowest price to gauge the true value of the deal.

2. Evaluate the Seller

Before making a purchase, take a moment to evaluate the seller. It's essential to identify whether the item is being sold by Amazon, the manufacturer, or a third-party seller. It's a third-party marketplace so evaluate reviews of the seller and their seller history if not direct from Amazon. This information can significantly impact your buying experience. Amazon and reputable manufacturers typically offer reliable warranties and favorable return policies.

However, third-party sellers may not provide the same level of customer service. Ensure you understand the seller's terms and conditions to avoid any potential issues with returns or warranties.

3. Beware of Fake Reviews

Fake reviews can mislead buyers into thinking a deal is better than it actually is. To safeguard yourself, pay close attention to product reviews and use tools like FakeSpot to analyze their legitimacy. FakeSpot utilizes artificial intelligence to examine reviews, reviewer profiles, review dates, and other factors to determine the trustworthiness of the feedback. By relying on verified and unbiased reviews, you can make more informed decisions and avoid falling for inflated product ratings.


amazon prime day scams
Credit: FakeSpot

4. Be Skeptical and Analytical

During Prime Day, it's crucial to approach every deal with a healthy dose of skepticism. While there are genuinely great discounts available, not all deals are created equal. Take the time to conduct thorough research, compare prices across different platforms, and verify the credibility of the offers. By being analytical and cautious, you can avoid impulsive purchases and ensure you're genuinely getting the best value for your money.

5. Prioritize Quality over Quantity

Remember, the goal of Prime Day should be to make smart purchases on quality products, not to accumulate unnecessary items solely because they appear to be discounted. Focus on items that genuinely meet your needs and offer long-term value. Prioritize quality, durability, and functionality over flashy discounts. By adopting this approach, you'll make wiser decisions and avoid falling for the allure of deceptive deals.

Amazon Prime Day is like Cyber Monday: Protect Yourself and Do Research

It's important to stay vigilant and keep yourself updated on the latest techniques for identifying fake deals, as scammers and deceptive practices may evolve over time. During Amazon Prime Day, consumers should be vigilant and aware of scams that target online shoppers.

It is important to verify the legitimacy of websites, avoid sharing personal and financial information with unknown sources, and report any suspicious activities to protect against fraud.

As Prime Day approaches, it's crucial to equip yourself with the knowledge and tools necessary to identify and avoid fake deals. By checking the price history, evaluating sellers, and scrutinizing reviews, you can separate genuine discounts from misleading offers.

Remember to approach each deal with skepticism and prioritize the quality of products over the allure of exaggerated discounts.

Armed with these strategies, you can confidently navigate Prime Day and make well-informed purchasing decisions. The AI-powered search still isn't in place but will be soon like AI assistants in virtually every business today.

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